In this episode of Behind the Lens we interview Debbie O'Connor, also known as Debbie O. Debbie shares her experiences of moving from South Africa to Australia, starting a business, and her expertise in branding. Debbie talks about her background, including her studies in graphic design, photography, industrial psychology, and philosophy.
0:00 - Introduction and guest introduction
4:25 - Debbie shares her background and studies
9:52 - Challenges of starting a business in Australia
13:35 - Using psychology and philosophy in branding
19:07 - The origin and concept of The Creative Fringe
24:12 - Creating an inspiring and vibrant workspace
27:58 - Personal experiences shaping Debbie's values
32:15 - Overcoming challenges and maintaining a positive mindset
36:45 - Debbie's book, "Brand Magic," and its unique features
40:55 - Exploring the senses in branding and customer experience
44:32 - Limited edition of the book and the importance of experience
48:18 - Conclusion and information on working with White River Design